![]() The launch of Full Throttle Coffee will be supported by an integrated marketing campaign and a sampling plan to drive awareness and trial. “Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink.” “Guys are increasingly looking for great-tasting beverage options that will give them the extra kick they need to conquer their day,” says Rafael Acevedo, senior brand manager, Energy Drinks, Coca-Cola North America. It will be available in 15-ounce aluminum cans. Made with 100 percent premium Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Full Throttle Coffee will be available in mocha, vanilla, and caramel flavors. ![]() pacific northwest and southeast regions this month before rolling out nationally in August. Premium coffee gets fully charged with the launch of Full Throttle Coffee, a creamy coffee and energy blend set to be unleashed in the U.S. ![]()
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